Reputation
A good reputation works like a magnet.
It leads to the recognition of your target audience, giving you their preference over other competitors.
You can start to influence the way your audience looks at you !
Media Attention
Obtain the media’s attention to improve your visibility. We help you develop your vision into media-based content that we then bring to the attention of journalists, influencers and your audience. Get people to talk about you !
Content
Texts, pictures and videos convey your values and vision. Inform, inspire and convince your audience to engage and set them in motion !
Crisis communication
A crisis can occur at any time and cause damage to your organisation’s reputation. To manage it both proactively and reactively, with an effective crisis strategy, allows you to maintain control and avoid scandals.
Public Affairs
Turn your interests into social issues. A clear social vision and relevant statements can get your organisation ( and its interests) a seat at the lawmakers' table. Connect and influence policies.
Strengthening Right Management’s expertise - Description of the activities: Right Management suffered from a lack of visibility in the Belgian media, which resulted in a loss of market share in the employment sector. Rather than focusing communication efforts on traditional activities (corporate press releases, HR announcement within RM themselves), we proposed the creation of content directly related to the RM […]
Copernicus Earth Monitoring Program - Description of activities: INSTICOM is in charge of the external communication and media relations for Copernicus, the European Commission’s flagship Earth observation programme. It provides operational data and freely accessible information services and provides users with reliable and up-to-date information on environmental issues. PR activities consist of issuing regular press releases to inform the media […]
Swissport lands in Brussels - Context: Swissport took part in the call for tenders for handling contracts at Brussels Airport and won 4 licenses. The world leader in airport handling, Swissport, was relatively unknown in Belgium. Approach: At first glance, the aim was to objectively influence decision-makers in favor of Swissport through the media, to increase brand awareness and to […]