The explosive growth of data use requires new forms of data storage and management.
The amount of data has increased explosively for years and growth is far from over. IDC research company expects global revenue from Big Data and Analytics hardware, software and services to grow by nearly 12 percent to $ 210 billion annually by 2020 Digital solutions currently account for almost half of companies’ turnover, as a report on the evolution of the issue has already shown.
This explosive growth of data almost automatically leads to data gravity. Existing storage systems not only prevent businesses from working through a cloud model, and benefit from the performance, flexibility, and availability typically associated with them. They also hold data hostage because the value of this data can not be used during long-term migrations and maintenance periods.
A storage system can be named “legacy” when it requires data migration or scheduled downtime within the product family. In private clouds or in modern data storage centers, this kind of system no longer has a place.
This naturally has consequences for the data storage industry, a market where competition is strong. It has only intensified since the introduction of flash storage by Pure Storage. Companies are no longer forced to buy new software or migrate data regularly, although this is still the norm in the industry.
Pure Storage has made data migrations and associated lifecycle management purchases superfluous. With Pure Storage, migration is no longer necessary and data stays in one place. So there is no more planned downtime and upgrades are done automatically.
Businesses can feel the difference. When they do not have to worry about their storage infrastructure, they can focus on developing new products and services.