When is the best time to approach journalists with press releases? As a PR agency based in Brussels, we are responsible for drafting and delivering press releases for our clients on a daily basis. But on what day of the week and at what time do you have the highest success rate for reaching
Public Affairs in a nutshell: an interview with Patrick Gibbels
"You can definitely influence European policy" Patrick Gibbels is a lobbyist and has his own firm – Gibbels Public Affairs – and is the PA man at Insticom. He has a legal background but decided not to become a tax specialist to earn a living. After graduating from European
Junior advisors from all over Europe gathered in Budapest for the Worldcom Youth Meeting 2019
Last May, Caroline and Camille – respectively Business Developer and Reputation Advisor at Insticom – had the opportunity to go to Budapest and be part of the annual Worldcom Youth Meeting, organized by our colleagues from Probakö. During these two days, conferences were held about the role of
Pushing our limits as a team: a special teambuilding day for Insticom
What did October have in store for the Insticom team? Well, a day like no other: the long-awaited annual teambuilding! We did not know beforehand what we were going to do, and the surprise remained intact until the last moment. That was until we arrived at our destination: the MC Boxing gym in
Big data requires a big solution
The explosive growth of data use requires new forms of data storage and management.The amount of data has increased explosively for years and growth is far from over. IDC research company expects global revenue from Big Data and Analytics hardware, software and services to grow by nearly 12 percent
A crisis ? Do not bury your head in the sand, answer openly.
Belgian companies have often been faced with repeated scandals about the meat industry. Their usual response? Turning a blind eye and cease all communication. It is a mistake: that’s how you make a crisis grow big and bring lasting damages to your reputation.In the event of a crisis, the appropriate
Your content strategy does not need a vacation
We are in the middle of the summer. The offices are empty and the employee responsible for content broadcasting goes on vacation.Perhaps, he has prepared and planned articles and blog entries, but it is likely that this whole process will just stop during the summer. Can you hear the sound of
Reputation management ? Just do it !
The collaboration between Nike and Colin Kaepernick turned out to be a golden communication wedding. Indeed, after sealing the contract with the athlete, Nike saw its sales increase by 31%. Even if they fell slightly (3%) in the wake of the Karpernick kneeling scandal, they rose back up quickly and
How to approach an influencer ?
While the circulation rate of traditional media such as newspapers and magazines is declining, the reach of influencers is steadily increasing.Unlike a newspaper, a blog or an influencer’s account on SoMe only mobilises a limited team. Often, it is even a single person, publishing content and