Blog

Coronavirus crisis: Is your company's reputation under control? The COVID-19 epidemic is profoundly disrupting our daily lives and it is still difficult to determine its impact on the future. The current crisis may also affect your organization's reputation and force you to rethink the way you

Cancel your appointments during Corona? But why? "Unfortunately, we'll have to reschedule our Message Development session": This is the email that one of our clients sent us last week because he didn't see the need to move forward with his project in these hectic times. Today, almost everywhere in

The do's and don'ts of a future-proof social media strategy Are you keeping up with the latest on social? Chances are, despite your best efforts, that your strategy will likely be outdated rather sooner than you think.Social media has undergone countless transformations

When is the best time to approach journalists with press releases? As a PR agency based in Brussels, we are responsible for drafting and delivering press releases for our clients on a daily basis. But on what day of the week and at what time do you have the highest success rate for reaching

"You can definitely influence European policy" Patrick Gibbels is a lobbyist and has his own firm – Gibbels Public Affairs – and is the PA man at Insticom. He has a legal background but decided not to become a tax specialist to earn a living. After graduating from European

Last May, Caroline and Camille – respectively Business Developer and Reputation Advisor at Insticom – had the opportunity to go to Budapest and be part of the annual Worldcom Youth Meeting, organized by our colleagues from Probakö. During these two days, conferences were held about the role of

What did October have in store for the Insticom team? Well, a day like no other: the long-awaited annual teambuilding! We did not know beforehand what we were going to do, and the surprise remained intact until the last moment. That was until we arrived at our destination: the MC Boxing gym in

Belgian companies have often been faced with repeated scandals about the meat industry. Their usual response? Turning a blind eye and cease all communication. It is a mistake: that’s how you make a crisis grow big and bring lasting damages to your reputation. In the event of a crisis, the