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The Power of Partnership: The Benefits of Belonging to a Global Network #WorldcomStrong Even since our agency was founded, we have been the Belgian partner of the Worldcom PR Group. Worldcom is the world’s largest network of independent communications agencies, with more than 140 offices in 115

What else is there left to say about communication and Corona? Axelle Hantson, Reputation Advisor at Insticom, spoke with CEO Hans Karperien – albeit from afar – about communication and Corona. Hans is a true seasoned professional with decades of experience, yet this crisis

by Patrick Gibbels  Director at Gibbels Public Affairs You can find the link to the article here. Digital Lobbying in the COVID-19 ERA There is no denying that the arrival of the Coronavirus to our continent has hit our economies like a ton of bricks. Most shops, restaurants and other

Coronavirus crisis: is your company's reputation under control? The COVID-19 pandemic is profoundly disrupting our daily lives and it is still difficult to determine the impact it'll have. The current crisis may also affect your organization's reputation and force you to rethink the way you

Cancel your appointments during Corona? But why? "Unfortunately, we'll have to reschedule our Message Development session": This is the email that one of our clients sent us last week because he didn't see the need to move forward with his project in these hectic times. Today, almost everywhere in

The do's and don'ts of a future-proof social media strategy Are you keeping up with the latest on social? Chances are, despite your best efforts, that your strategy will likely be outdated rather sooner than you think.Social media has undergone countless transformations

When is the best time to approach journalists with press releases? As a PR agency based in Brussels, we are responsible for drafting and delivering press releases for our clients on a daily basis. But on what day of the week and at what time do you have the highest success rate for reaching

"You can definitely influence European policy" Patrick Gibbels is a lobbyist and has his own firm – Gibbels Public Affairs – and is the PA man at Insticom. He has a legal background but decided not to become a tax specialist to earn a living. After graduating from European

Last May, Caroline and Camille – respectively Business Developer and Reputation Advisor at Insticom – had the opportunity to go to Budapest and be part of the annual Worldcom Youth Meeting, organized by our colleagues from Probakö. During these two days, conferences were held about the role of