Reputation

You strengthen the reputation of your organization by being unique and socially relevant and promoting that consistently. Together we define your identity, core competencies and values, social relevance, and your position in relation to your competitors. We give you insight into what stakeholders think of your organization and expect and what they find important. You need this to determine a distinctive and relevant positioning that is then central to your communication policy.

By generating free publicity and sharing knowledge and visions through forums and own channels, you make your relevance visible as an organization. You take a voice in social debates and come up with solutions to issues that live with your stakeholders. You strengthen your position of authority by profiling on your own themes. You come to the table with policy makers, you receive calls from journalists, people want to work for you and customers want to do business with you. You are also better protected during a crisis thanks to the reputation buffer that you have built up.