The do's and don'ts of a future-proof social media strategy
Are you keeping up with the latest on social? Chances are, despite your best efforts, that your strategy will likely be outdated rather sooner than you think.
Social media has undergone countless transformations since its inception and, just as quickly as social media trends change, organizations’ social strategies fall behind the times and become ineffective.
Corporate Ink outlines the do’s and don’ts of social media that will help your strategy weather the storm of social media transformation.
Do: focus on experience
Customers have come to expect personalized, meaningful content from brands on all channels, especially social media. With more engaging and interactive content available than ever before, brands must find innovative ways to differentiate themselves and offer value. One of the most effective methods is to simply humanize your brand and create content that builds genuine connections with audiences. Also, be sure to tailor your content to each platform.
Don’t: leave your strategy to chance
Yes, testing your social media content to discover what resonates with audiences is important. But over the years, marketers have built an expansive base of data with insights that can take the guesswork out of building a solid strategy. Keep up with the latest data and insights and integrate them into your brand’s unique voice and identity.
Do: be authentic
Jumping on the latest ‘viral’ trend isn’t going to help your brand stand out. Stay true to your brand’s voice and use social media as a platform to demonstrate the brand’s unique value or perspective. The audiences and engagement will be much more valuable than those you gain from chasing after fleeting trends.
Don’t: only self-promote
It can be tempting to use social media as arm of your advertising and promotional efforts. Instead of promoting your product or service, use social media to share the positive impact they have. User-generated content is a great way to share real customer examples and testimonials. Not only does this highlight customer satisfaction, it also encourages audiences to interact with the brand.
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