We are in the middle of the summer. The offices are empty and the employee responsible for content broadcasting goes on vacation.
Perhaps, he has prepared and planned articles and blog entries, but it is likely that this whole process will just stop during the summer. Can you hear the sound of silence?
Nevertheless, publishing content all year round is essential, to stay consistent and coherent in your content strategy. Summer might actually be a crucial moment of your communication plan.
Use summer to stand out
Media editors receive hundreds of contributions each day and site pages fill up in no time. To be published by a third-party source, your content should normally have an extremely original and distinctive angle.
Different rules apply during the summer months. Indeed, editors and communicators alike leave on vacation and therefore there is less activity in the broadcasting of content. Seen this way, it seems logical that more room is available for your content on the internet.
Build strong media relationships
When their inbox does not overflow, publishers and editors can spend more time attentively viewing your content, formulating constructive comments and creating a deeper personal connection with the author of the information.
You will be able to take advantage of those good relationships with the media later in the year.
Source : PR Daily